Hi, I'm Simone, founder of Whirl Laundry.

After years of building consumer brands and spending plenty of time travelling, I found myself asking the same question: Why does laundry have to feel like such a chore?

Whether I was at home, staying in an Airbnb, travelling overseas, or living out of a suitcase, doing laundry always seemed inconvenient. Bulky detergent bottles, messy liquids, confusing products, and nowhere to store them—it felt like an everyday task that had never really been reimagined.

That's where Whirl Laundry began.

I wanted to create a modern laundry brand that made washing clothes simple, convenient, and enjoyable. Products that fit effortlessly into everyday life, whether you're at home, on holiday, or managing a busy accommodation business.

Today, Whirl Laundry offers thoughtfully designed laundry essentials that are easy to use, travel-friendly, and made to deliver a powerful clean while helping minimise single-use plastics.

Our mission is simple: to make laundry easy and transform it from a chore into an effortless part of everyday life whilst minimising everyday plastics. 

Thanks for being part of the journey.

– Simone
Founder, Whirl Laundry